ANALISIS ISI KUALITATIF KONTEN EDUKASI TERKAIT SUSTAINABLE FASHION PADA AKUN TIKTOK @DOSEN_FASHYUN

Zahidah Ramadhani

Abstract


Industri fashion menjadi salah satu penyumbang terbesar terhadap pencemaran lingkungan, dengan emisi karbon yang melebihi sektor penerbangan dan pelayaran internasional. Banyaknya limbah tekstil dan praktik fast fashion yang tidak berkelanjutan memperburuk masalah lingkungan global. Tingginya urgensi masalah ini mendorong kebutuhan akan solusi edukasi mengenai sustainable fashion menjadi krusial untuk mengubah pola konsumsi masyarakat. Penelitian ini bertujuan menganalisis bagaimana akun TikTok @dosen_fashyun memfasilitasi edukasi terkait fashion berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui metode analisis isi kualitatif. Hasil dari penelitian ini menunjukkan bahwa akun @dosen_fashyun memfasilitasi edukasi tentang sustainable fashion melalui tujuh tema besar: konsumsi pakaian, desain berkelanjutan, greenwashing, produksi lokal, produksi etis dan transparansi, fase penggunaan pakaian, dan material. Melalui pendekatan komprehensif, akun ini tidak hanya memberikan informasi tetapi juga mendorong audiens untuk kritis terhadap praktik fast fashion dan menerapkan pola konsumsi yang lebih berkelanjutan. Temuan ini menyoroti pentingnya peran platform edukasi seperti @dosen_fashyun dalam mempromosikan keberlanjutan di industri mode.


Keywords


TikTok; analisis isi; mode berkelanjutan

Full Text:

PDF

References


Berger, C. R., Roloff, M. E., & Roskow-Ewoldsen, D. R. (2015). Handbook Ilmu Komunikasi. Bandung: Nusa Media.

Black, S. (2012). Sustainable Fashion? Developing New Narratives. University of the Arts London, London College of Fashion.

Dailysocial.id. (2021, June 8). Apa Itu TikTok dan Apa Saja Fitur-fiturnya? DailySocial. Retrieved June 5, 2024, from https://dailysocial.id/post/apa-itu-tik-tok.

Defita, W. (2021). Media Massa dan Komunikasi. Semarang: Mutiara Aksara.

Endrayana, J. P. M., & Retnasari, D. (2021). Penerapan Sustainable Fashion Dan Ethical Fashion Dalam Menghadapi Dampak Negatif Fast Fashion. Prosiding Pendidikan Teknik Boga Busana, 16(1).

Fitrah, M. (2017). Metodologi Penelitian: Penelitian Kualitatif, Tindakan Kelas & Studi Kasus. Sukabumi: CV Jejak.

Gwilt, A. (2011). Shaping Sustainable Fashion: Changing the Way We Make and Use Clothes (A. Gwilt & T. Rissanen, Eds.). Earthscan.

Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management: An International Journal, 20(4), 400-416.

Herring, S.C. (2004) Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior. In: Barab, S.A., Kling, R. and Gray, J.H., Eds., Designing for Virtual Communities in the Service of

Learning, Cambridge University Press, New York, 338-376.

Hsieh, H. F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277-1288.

Ida, R. (2014) Metode Penelitian Studi Media dan Kajian Budaya. Edisi Pertama. Jakarta: Kencana.

Kompas.com. (2023, May 12). "Sustainable Fashion" yang Ramah Lingkungan. Lifestyle Kompas. Retrieved March 17, 2024, from https://lifestyle.kompas.com/read/2023/05/12/190000020/-sustainable-fashion-

yang-ramah-lingkungan?page=all#google_vignette

Mahmudah, S. M., & Rahayu, M. (2020). Pengelolaan Konten Media Sosial Korporat Pada Instagram Sebuah Pusat Perbelanjaan. Jurnal Komunikasi Nusantara, 2(1), 1-9.

Mayring, P. (2014). Qualitative Content Analysis: Theoretical Foundation, Basic Procedures and Software Solution. Klagenfurt.

McQuail, D., & Deuze, M. (2020). McQuail's Media and Mass Communication Theory (D. McQuail, Ed.). SAGE.

Muthu, S. S. (Ed.). (2016). Textiles and Clothing Sustainability: Recycled and Upcycled Textiles and Fashion. Springer Nature Singapore.

Muthu, S. S. (Ed.). (2018). Fast Fashion, Fashion Brands and Sustainable Consumption. Springer Nature Singapore.

Nasrullah , R. (2012) Komunikasi Antarbudaya: Di Era Budaya Siberia . Edisi Pertama. Jakarta : Kencana.

Nielsen. (2020). Konsumen digital menunjukkan pertumbuhan tren positif. Nielsen. Retrieved March 31, 2024, from https://www.nielsen.com/id/news-center/2020/konsumen-digital-menunjukkan-pertumbuhan-

tren-positif/

Niinimäki, K. (2011). From Disposable to Sustainable – The Complex Interplay between Design and Consumption of Textiles and Clothing. PhD thesis. Helsinki: Aalto University publications.

Niinimäki, K., Aakko, M., Corin, A., Reijonen, K., Krappala, M., Armstrong, C., Karell, E., Kozlowski, A., Svengren Homl, L., Williams, D., Hirscher, A.-L., & Fuad-Luke, A. (2013). Sustainable Fashion [Elektronisk

Resurs]: New Approaches (K. Niinimäki, Ed.). Aalto ARTS Books.

Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189-200

Parker, C., Saundage, D., & Lee, C. Y. (2011). Can qualitative content analysis be adapted for use by social informaticians to study social media discourse? A position paper. ACIS 2011 : Proceedings of the 22nd

Australasian Conference on Information Systems : Identifying the Information Systems Discipline, 1-7.

Paulins, N., Balima, S., & Arphipova, I. (2015). Learning Content Development Methodology for Mobile Devices. Procedia Computer Science, 147-153. doi: 10.1016/j.procs.2014.12.020

Rahmana, P. N., & Damariswara, R. (2022). Pemanfaatan Aplikasi TikTok Sebagai Media Edukasi di Era Generasi Z. Akademika: Jurnal Teknologi Pendidikan, 11(02), 401-410.

Rathore, B. (2021). Fashion Transformation 4.0: Beyond Digitalization & Marketing in Fashion Industry. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 10(2), 54-59.

Rotman, D., Vieweg, S., Yardi, S., Chi, E. H., Preece, J., Shneiderman, B., Pirolli, P., & Glaisyer, T. (2011). From Slacktivisim to Activism: Participatory Culture in the Age of Social Media. CHI 2011-SIG. 819-822

Rukajat, A. (2018). Pendekatan Penelitian Kualitatif (Qualitative Research Approach). Sleman: Deepublish.

Samodra, F. P. (2023, May 24). KONSEP sustainable fashion, Tren Gaya Berpakaian Ramah Lingkungan. liputan6.com. https://www.liputan6.com/hot/read/5296565/konsep-sustainable-fashion-tren-gaya-

berpakaian-ramah-lingkungan?page=4

Shinta, F. (2018). Kajian fast fashion dalam percepatan budaya konsumerisme. Jurnal Rupa, 3(1), 62-76.

Smith, P. (2024, February 17). Sustainable fashion worldwide - statistics & facts. Statista. Retrieved March 17, 2024, from https://www.statista.com/topics/9543/sustainable-fashion-worldwide/#topicOverview

Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: the fashion industry. SCMS Journal of Indian Management, 14(3), 14-30.

Tahalele, Y.K.S. et al. (2022) Sustainable Fashionpreneur Strategi Pengolahan Limbah Produk Lifestyle. Surabaya : PT. Baskara Cipta Karya .

Teowarang , J. (2020). The Journey of Promoting : Three-Pillar of Sustainability in Fashion Industry in Pasuruan Regency. Surabaya: Penerbit Universitas Ciputra.

Tiktok. TikTok. (n.d.). https://www.tiktok.com/transparency/id-id/

TikTok. (2022). Dukung proses Belajar Jadi lebih Menyenangkan, Tiktok Luncurkan… newsroom.tiktok.com. https://newsroom.tiktok.com/in-id/dukung-proses-belajar-jadi-lebih-menyenangkan-tiktok-

luncurkan-kampanye-edukasi-terbaru-bertajuk-serunyabelajar-ada-di-tiktok

Triyono, A. (2021). Metode Penelitian Komunikasi Kualitatif. Yogyakarta: Bintang Surya Madani.

UNEP. (2019, March 14). UN Alliance For Sustainable Fashion addresses damage of 'fast fashion'. UNEP. Retrieved March 17, 2024, from https://www.unep.org/news-and-stories/press-release/un-alliance-

sustainable-fashion-addresses-damage-fast-fashion




DOI: https://doi.org/10.24167/jkm.v5i1.12613

Refbacks

  • There are currently no refbacks.


Bookmark and Share


e-ISSN : 2746-8364 | View My Stats